PaulineLoui is a recently established fashion label based in Australia’s fashion capital, Melbourne. Their primary focus is on developing creative, high-end fashion made from recycled materials.
The label contacted us to help with the establishment of a brand that could compete with other high end designers.
We created a soft, handwritten logo that reflects the organisation’s ecological ideals, yet placed it within soft white branding that allowed the brand to compete with the highly refined branding of Coach, Dior, and Chanel. In addition, we developed a range of collateral and corporate stationery including business cards, fashion tags and website.
All printed items have the corporate logo embossed into finely textured card.