Service Skills Australia (SSA) is an industry-led organisation that reports to the Australian Government on issues relating to a range of business industries. We worked with the organisation for over 3 years, designing marketing collateral and conferences.
SSA asked us to create a mail-out piece targeted to hairdressing businesses. We decided that the piece needed to stand out in a market that is over-saturated with high-end marketing materials. We therefore created a bright invitation that utilised modern typefaces, and high-end images.
To finish off the high-end look, we applied a spot varnish to selected areas of the card.